From getting the visitor to sign up for your newsletter, to getting your prospect to make a purchase, incentives are the BEST way to get them to do so!
But that’s not the secret of successful Internet marketing.
The secret of GUARANTEED success in Internet marketing is… OVERDELIVERING.
The secret of GUARANTEED success in Internet marketing is… OVERDELIVERING.
Overdelivering means that if someone is buying your $47 product, you should offer them $1000 worth of information!
If you make it TOTALLY make it worth their while to spend some money, getting so MUCH more in return… well, it’s pretty simple. They’ll spend the money!
For example, if you’re interested in a computer, and I offer you one, BUT I also include $1000 of essential software like anti-viruses, the entire Microsoft Office, a 5-year free replacement guarantee (which you won’t find anywhere else), and a free computer upgrade within 3 years, whereas you’d have to spend ANOTHER $1500 for a new computer, well, I’m giving you quite a ton of bonus reasons to make that purchase. In fact, it would be dumb NOT to buy it!
For example, if you’re interested in a computer, and I offer you one, BUT I also include $1000 of essential software like anti-viruses, the entire Microsoft Office, a 5-year free replacement guarantee (which you won’t find anywhere else), and a free computer upgrade within 3 years, whereas you’d have to spend ANOTHER $1500 for a new computer, well, I’m giving you quite a ton of bonus reasons to make that purchase. In fact, it would be dumb NOT to buy it!
You can give out bonuses at every turn, too. When getting the prospect to opt-in, when giving an incentive to buy whatever you’re promoting, even RANDOMLY for no reason! The stronger your relationship is with your list, the more of them will buy whatever you’re selling, over and over again!
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